The Bailey Inc. assists small businesses scale their operations, so they can focus on efficiency, innovating and driving revenue.
RESERVED + POLISHED
Non-toxic nail care, massage therapist & mobile spa event services in NYC. Responsible for clearly articulating the brand's offerings, positioning and competitive advantage; established business plan, sales process, and strategy for the market that ensured attainment of company sales goals.
Recommended business development opportunities for client engagement due to COVID-19. Liaised with beauty brands to create monthly subscription care packages.
Managed the business operations and execution for media company's 100+ online conference. Led project management, execution, and speaker development. Resolved logistical issues for seamless event management. Responsible for driving strategic development, brand-building, storytelling, and media planning.
Business manager for premiere children's clothing line. Responsible for driving brand awareness, executing weekly business goals, development opportunities and marketing.
Continuously developed, and refined product strategy, product architecture and innovation roadmap.
Led conversations with Conde Nast on brand requirements for 3 month feature in Vogue magazine (Sep-Nov 2020) for Five Karats. Coordinated with talent, photographer, and publication on final submission for client.
Effectively represented client on business strategy discussions.
Simultaneously managed end to end trademark services with in house attorney for The Breakthrough Strategist + The Breakthrough Leadership Academy
THE MINI TRIP
Client launch services for NYC car service for children. Responsible for business strategy, hiring drivers and business development. Facilitated media opportunities and created web design.